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80% of Substack Writers Quit Within 1 Year? 3 Counterintuitive Survival Tactics
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80% of Substack Writers Quit Within 1 Year? 3 Counterintuitive Survival Tactics

80% of Substack writers quit within a year. Discover 3 counterintuitive strategies to outlast competitors and build a loyal audience in 2025.

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Meng Li
May 08, 2025
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80% of Substack Writers Quit Within 1 Year? 3 Counterintuitive Survival Tactics
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A frustrating yet incredibly encouraging statistic: 80% of Substack writers give up within their first year.

It’s brutal. People show up full of passion, write a few heartfelt posts, stare at the blinking “0 new subscribers” notification, and then vanish faster than a TikTok trend.

But this is good news for you. Really, it is. Because in a world obsessed with shortcuts, AI copy-paste, and chasing the next 7-second dopamine hit, just sticking with it becomes an advantage.

Most people quit before they even start. Most new Substack writers begin with enthusiasm. Substack is thriving. If you’re a writer in 2025, this is where you should be. But most people aren’t prepared.

  • Week one: They publish a manifesto.

  • Week two: A vulnerable essay about impostor syndrome or 10 posts about productivity.

  • Week three: Silence.

  • By week five, they’ve lost momentum... and probably their potential audience.

This isn’t to mock them. The same thing happened to me when I first came to Substack in 2023. Life got in the way. Creativity dried up. Subscriber count stuck at 19—11 of whom never opened anything, and the rest didn’t even like what you wrote. When the expected validation doesn’t arrive, it’s easy to lose steam. But what they don’t realize is:

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