Creating a Personal IP in the AI Age? Focus on These 3 Steps!
Build your personal brand in AI era with 3 key steps: consistency, simplicity & repetition
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Over the past year, I’ve watched many ordinary people build their own personal brands (IPs) through consistent content creation, often surpassing those with natural talent.
This has made one thing clear to me:
Building an IP isn’t about talent—it’s about long-term persistence on the right path.
For ordinary people to create an IP, it boils down to three things:
First, consistently share what you’re exploring.
People often overestimate creativity and talent while severely underestimating the power of consistent output.
Consistent output doesn’t mean mechanical repetition—it’s about entering a self-reinforcing positive cycle.
When you dive deep into a field, your output becomes part of your self-education: the more you write, the clearer your thoughts, and the clearer your thoughts, the more confident you become.
Take my own IP, for example—it’s built on continuously sharing my explorations in AI writing and AI-powered IP development.
If you can steadily talk about what you’re learning, interested in, or researching, even if it’s not perfect at first, you’ll gradually gain recognition.
This recognition is the most critical first step in building an IP.
Second, explain complex ideas simply.
The essence of an IP can be summed up in three words: Speak human language!
Making your value quickly understandable to ordinary people is key—complex, esoteric knowledge is just self-indulgence for niche circles.
Those who can simplify complex problems are often the ones who truly understand their essence.
They’re not showing off knowledge; they’re effectively delivering value.
For example, the underlying logic of AI writing is complex, but when I teach my students, I emphasize one simple idea: “AI is a tool that lowers the barrier to expression—just focus on expressing yourself, and AI will handle the optimization.”
Then I break down the process clearly. Once students understand and act on it, AI-powered writing becomes manageable.
Simplifying complex ideas is itself a high-level mastery of a field and the fastest path for ordinary people to stand out.
Third, don’t shy away from repetition—say what you believe a hundred times.
Many people think repeating a point they’ve already made feels “stale.”
But the opposite is true: the most influential figures in any field consistently hammer home one or two core ideas.
Li Xiaolai repeatedly talks about financial freedom, Fan Deng emphasizes how reading changes lives, and I keep stressing that “writing is the lowest-cost way for ordinary people to grow.”
Repeating the same idea a hundred times may seem tedious, but to your audience, it signals “professionalism” and “credibility.”
Only through repetition can you secure a stable place in your audience’s mind—that place is your IP.
AI has lowered the barrier to expression, but in an era where everyone can speak, the threshold for truly being seen is higher than ever.
In an age of information overload, your competitive edge isn’t just “being able to speak”—it’s “being deeply invested in what you do.”
The core logic for ordinary people to build an IP through content is simple:
Consistently share, in a way everyone can understand, the things you truly believe in, over and over again.
Stick with it, and you’ll inevitably become a one-of-a-kind IP!
