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How to Monetize Substack With Free Content

How to Monetize Substack With Free Content

How I Earn $30K+ on Substack Without Paywalls—Free Content Monetization Strategies That Work!

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Meng Li
Aug 07, 2025
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How to Monetize Substack With Free Content
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Substack is rolling out a TikTok-like video feed in its app | TechCrunch

When I first considered making money through Substack, I was conflicted.

Everyone said paid subscriptions were the way to go, but locking up content felt... wrong—it wasn't my style.

According to Substack, I should be a bestselling author. I should have 🔥150+ paid subscriptions generating 🔥$750 in steady monthly income. But you won't see a bright orange badge next to my name.

I didn't want to lock up my content.

I knew this might limit my growth and reduce the number of people I could reach.

The entire premise that I could have 150-300 paid subscriptions was based on my publication growing, and that growth was driven by providing content for free.

So I decided to take a different path and look for other ways to monetize.

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