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Turn Expertise into a Loyal YouTube Community
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Turn Expertise into a Loyal YouTube Community

Discover how Naval's 'circle of competence' concept, inspired by Buffett, can help you build a unique edge. Learn to specialize, create value, and grow a loyal community for long-term success.

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Meng Li
Mar 23, 2025
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Naval believes that to gain a long-term competitive advantage, one must identify and deeply cultivate their "circle of competence." This concept, originally proposed by Buffett and widely applied, is interpreted by Naval with an added emphasis on "specialization + uniqueness."

Your circle of competence refers to the areas where you excel and can significantly outperform the average person. This circle may not be large, but within it, you can operate with ease and mastery.

Many content creators (YouTubers) haven’t truly figured out what their circle of competence is.

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